This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from faytthelabel.com (the “Site”). 

1. About this privacy policy

We are bound by the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs). This policy explains how and why we collect, use, hold and disclose your personal information.

“We”, “us” and “our” means Fayt The Label Pty Ltd, ABN 17 626 835 827, of PO BOX 149, Kotara NSW 2289, Australia

2. Meaning of personal information and sensitive information

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information or opinion is true and whether or not it is recorded in a material form.

Sensitive information includes:

• Information or an opinion that is also personal information about an individual's racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, or criminal record.
• Health information about an individual.
• Genetic information about an individual that is not otherwise health information.
• Biometric information to be used for automated biometric verification or biometric identification.

This definition does not mean that we collect all these types of information. The information we collect is described below.

3. Kinds of personal information we collect and hold

Order and contact information

When you make or attempt to make a purchase through the Site, we collect information including:

• Your name, billing address and shipping address.
• Your email address and phone number.
• Details of your order and transaction.
• Payment information associated with your chosen payment method.

Payment information is collected and processed through the payment providers supporting your selected payment method. The information we receive depends on the payment method used and may include transaction confirmations and limited payment details.

Device and website information

When you visit the Site, we automatically collect information including:

• Your web browser, IP address, internet service provider and time zone.
• Cookie identifiers and information about cookies on your device.
• Pages and products you view.
• Websites or search terms that referred you to the Site.
• Referring and exit pages, date and time stamps, and how you interact with the Site.

We refer to this as Device Information.

4. Why we collect, hold, use and disclose your personal information

We use personal information to:

• Process and fulfil orders, including payments, shipping, invoices and order confirmations.
• Communicate with you and respond to enquiries.
• Screen orders and website activity for potential fraud or other risks.
• Understand how customers browse and interact with the Site, and improve its performance and shopping experience.
• Measure the effectiveness of marketing and advertising campaigns.
• Provide relevant product information, marketing communications and targeted advertising, in accordance with your preferences and applicable law.
• Maintain necessary business records and comply with legal obligations.

Service providers and other disclosures

We disclose personal information to service providers where needed for these purposes, including providers of our online store, payment processing, delivery, website analytics and advertising services.

We use Shopify to operate our online store and Google Analytics to understand how visitors use the Site.

We may also disclose personal information where required or authorised by law, including in response to a lawful request, or where lawfully necessary to establish, exercise or defend our legal rights.

Marketing and advertising choices

You can opt out of marketing emails using the unsubscribe link, opt out of SMS using the unsubscribe button or contact us using section 10. Opting out of marketing does not prevent us from sending messages needed to manage your orders or respond to your requests.

You can manage personalised advertising through the privacy or advertising settings provided by the relevant platforms Facebook, Google and Bing.

5. How we collect your personal information

We generally collect personal information directly from you when you purchase or attempt to purchase from us, contact us, or otherwise interact with the Site.

We also automatically collect Device Information using:

• Cookies: Small files stored on your device that may contain a unique identifier.
• Log files: Records of actions on the Site, including IP addresses, browser information, referring and exit pages, and date and time stamps.
• Web beacons, tags and pixels: Technologies that record information about browsing and interactions with the Site.

You can manage cookies through your browser settings. Disabling some cookies may affect how the Site works. 

If we collect sensitive information, we will generally seek your consent and collect only information reasonably necessary for our functions or activities, unless collection without consent is otherwise permitted by law. 

6. How we store and hold personal information

We hold personal information in electronic systems operated by us and our service providers. 

We take reasonable steps to protect the personal information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure.

These processes and security measures include:

• Restricting access to personal information to authorised team members and service providers who need it to perform their duties.
• Using password protection and, where available and appropriate, multi-factor authentication for systems containing personal information.
• Using secure connections when personal information is transmitted through our website.
• Keeping our devices and software updated to help protect against security threats.
• Providing relevant team members with guidance on privacy, confidentiality and the secure handling of personal information.
• Taking reasonable steps to assess the privacy and security practices of service providers that handle personal information on our behalf.
• Securely storing any paper records containing personal information and disposing of them when no longer required.

We retain personal information for as long as reasonably needed for the purposes described in this policy, including meeting legal recordkeeping obligations and resolving disputes. Where information is no longer needed for a purpose permitted by law, we take reasonable steps to destroy or de-identify it, unless we are legally required to retain it.

You can contact us to request deletion. We will consider your request in accordance with applicable law and explain if we need to retain any information.

7. Disclosure of personal information to overseas recipients

We disclose personal information to service providers located outside Australia to help operate our online store and provide the services described in this policy.

These overseas recipients are located in Canada and the United States.

Before disclosing personal information overseas, we take reasonable steps to ensure recipients handle it in accordance with the Australian Privacy Principles, unless an exception under the Privacy Act applies.

8. Access to and correction of your personal information

You may request access to, or correction of, the personal information we hold about you using the contact details in section 10. We may need to verify your identity before acting on your request.

We will respond within a reasonable period and aim to do so within 30 days. If more time is needed, we will let you know.

In circumstances permitted by law, we may refuse access or decline a requested correction. If so, we will provide written reasons, except where it would be unreasonable to do so, and explain how you can complain.

If we decline to correct information, you may ask us to associate a statement with it explaining that you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

There is no charge to make an access request, request a correction, have information corrected or associate such a statement. Where permitted by law, we may charge a reasonable, non-excessive fee for providing access. We will tell you about any proposed fee in advance.

Individuals in the United Kingdom and European Economic Area

Where applicable UK or EU data protection law provides different requirements for response times or fees, those requirements apply to your request.

Where the UK General Data Protection Regulation or EU General Data Protection Regulation applies to our handling of your personal information, Fayt The Label Pty Ltd is the data controller.

Depending on the circumstances, you may have the right to:

• Access your personal information and request a copy.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Request that we restrict how we use your personal information.
• Receive certain personal information in a portable format and request its transfer to another organisation.
• Withdraw your consent at any time where we rely on consent. This does not affect the lawfulness of processing carried out before consent was withdrawn.

Your right to object: You may object to processing based on our legitimate interests. You may also object at any time to the use of your personal information for direct marketing, including related profiling.

To exercise your rights, contact customerservice@faytthelabel.com. We may need to verify your identity. We generally respond within two weeks, subject to any extensions or exceptions permitted by applicable law. Requests are ordinarily handled free of charge.

9. Privacy complaints

If you have a complaint about how we handle personal information, including an access or correction request, please contact us first using section 10. Include sufficient details for us to understand and investigate your concerns.

We will consider and, where appropriate, investigate your complaint and notify you of the outcome. We aim to respond within 30 days. If we need more time, we will explain why and provide an update on timing.

If you are dissatisfied with our response, or have not received a response within 30 days, you may lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au.

This does not limit any right you may have under applicable overseas privacy laws to complain directly to a relevant supervisory authority.

10. Contact details

For privacy questions, requests or complaints, contact:

Privacy enquiries
Fayt The Label Pty Ltd
Email: customerservice@faytthelabel.com
Post: PO Box 149, Kotara NSW 2289, Australia

11. Changes to this policy

We may update this policy to reflect changes to our practices, the information we handle, or legal and operational requirements. Updates will be published on our website with the revised date.

You can obtain the current policy free of charge from our website or by contacting us using section 10.

Last updated: 29th September, 2026