THE DENIM YOU LOVE. JUST BETTER

Inspired by our bestselling styles, The Blueprint is our next generation of denim.

We've refined every fabrication to create the perfectt balance of comfort, support and structure, while keeping everything you already love about Fayt denim.

LAUNCHING ONLINE WEDNESDAY JULY 8TH AT 6PM AEST

WHY WE CREATED THE BLUEPRINT

Great denim is something you reach for again and again.

That's why we went back to what made Fayt denim so loved and refined every detail. Our stretch denim now offers more support and shape retention, while our structured denim has been designed with added flexibility for easier everyday wear.

The result is our four brand new fits that feel even better from the very first wear.

WHAT'S NEW?

More Support

Our stretch denim has been updated to offer more hold and better shape retention without comprimising on comfort.

More Comfort

Our structured denim now has just the right amount of flexibility, making it easier to move in while keeping the look of classic denim.

Better Balance

Every fabrication has been carefully refined to create denim that's supportive, comfortable and made to be worn on repeat.

MEET THE COLLECTION

Whether you're looking for an everyday straight leg, a relaxed barrel fit or your next favourite wide leg, there's a Blueprint for every wardrobe.

Larsen

Inspired by Billy Jeans

Our everyday straight leg with the perfect balance of support and stretch.

Miller

Inspired by Axel Jeans

A wide leg jean designed for everyday wear with support where you want it and comfort where you need it.

Bowie

Inspired by Baldwin Jeans

A relaxed silhouette in our premium structured denim.

Lenny

Inspired by Jax Jeans

A relaxed straight-leg mom fit with a more structured feel